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Amazon has officially launched its Australian arm. The country has now become the 13th market in the world to have its own dedicated Amazon site after Brazil, India, Japan and Spain, to name a few. The launch of Amazon’s Australian website has come just before and New Year. The arrival of the retailer will give a tough competition to existing players like Kogan, The Iconic, Lorna Jane, Stylerunner, etc. The company reportedly claims that ‘higher than ever orders’ were placed across 23